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Kirk (2019) notes the importance of formulating your brief.  What does he mean by this?  Please expand this thought by noting how you would create a vision for your work.  Note any real-world examples to expand upon this thought

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Formulating a brief involves identifying the context under which some work will be performed and defining its set goals and aims. In this process, you must define who, when, what, where, and how the work will be performed (Kirk, 2019). This step can be done formally or informally. The project team creates a work vision that will guide all the project activities. The project team leader identifies all the requirements and lists the ways to achieve them. The statements by Kirk (2019) mean that it is essential for data analysts to establish why they are developing specific data visualization. He seeks to capture all the necessary information about project tasks. The brief is used to add value to the data being visualized.

Creating a project vision is essential for any data visualization task. It gives an early conceptual understanding of what is being developed and provides clues of the best-fit tone, experiences, and style the visualization must take. A clear vision will act as a roadmap that can be followed during the visualization process. The fundamental purposes of an image are conceiving things before and preparing for their probable outcomes. It clears all doubts on the set goals. It identifies all issues that must be addressed and their urgency. It helps in allocating resources and responsibilities.

Creating a vision for work involves several activities. The whole project team must be applied to ensure they have embraced the idea and feel they are part of it (Kirk, 2019). A meeting should be held to discuss the vision. A facilitator should be involved to lead the discussion and ensure all views are captured. The vision statement should be short and straight to the point to be memorized with ease.

Additionally, it should be bold but realistic to challenge the team towards a specific goal. The team must remain committed to the vision. Once the final vision is ready, all members should use it to guide their future data visualization activities. A good example is when setting a vision for a startup. It should involve all the stakeholders so that they will feel part of the process. It will motivate them to work since they already know the future goals they want to achieve.

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Every organization has its own organizational setup. These organizations only succeed when there is proper planning, the definition of in-scopes in what the organization is trying to achieve, and the initiatives to achieve the organization’s objective. According to Kirk, the essence of “Formulating Your Brief” is to “identify the context in which your work will be undertaken and then define its aims: it is the who, what, where, when and how.” It could be as formal or informal as any project you think you must make it. This phase is where you create a vision or plan for the work (Kirk, 2019).

Formulating a brief gives clarity, context, and a clear definition of the project. It can also be used as a reference document about the project information and conditions, which could be shared, agreed upon, and always referred back if needed within the stakeholders. Formulating a brief gives a direction and serves as a framework for data visualization for that specific project or organization. Even the data mining tools, BI tools, and data analytical tools need a defined parameter on what kind of data is to be mined, what data variables are to be considered while extracting the data, and lastly, what objective is an organization trying to achieve here with the data analysis with the given data should be the questions that formulation of the brief can address. For instance, if the data sets are just random data and not as per the desired analytics, then the formulation of a brief can be referred to find the scope of the project and in-scope data extracts (Kirk, 2019).

Lastly, the Formulation of a brief helps establish a workflow and bases of the project across an organization’s whole board. It acts as a blueprint for defining the project, data inputs, data visualization process, and data analysis outputs clearly to those involved (Kirk, 2019).

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