George Mason University Week

  1. Stakeholder Analysis Matrix for six stakeholders; and,
  2. Stakeholder AsseResearch regarding the high price of drugs. You must use the sources listed below and augment the list with another five sources.

    The tone of the narrative should be neutral. Do not include your personal opinions. You may still include stakeholders’ opinions, but make sure to credit those opinions to the appropriate person(s) by properly using in text citations. The issue brief will be eleven pages, single spaced, Times New Roman, 12 point font, one inch margins. Title page is not included in the eleven pages. APA formatting for in-text citations and the list of references. Include an Abstract.

    Stakeholder Analysis Matrix (Week Two)In week two you will prepare two deliverables that will assist you with planning for how you will construct your issue brief. It must be apparent within the body of the issue brief that you are using content from these deliverables. Conduct research. Populate the Salience Model (see below) for the following stakeholders: Medicare population, Medicaid Population, pharmacy benefit managers (PBMs), drug manufacturers, federal government/regulators, and state government. Include a list of your references represented in APA format.A stakeholder analysis is the systematic identification and evaluation of external individuals, groups, organizations that have an interest or stake in an issue. They are directly or indirectly impacted by any changes or interventions that alter the status quo. You have identified the primary and secondary level stakeholders in your Salience Model. Next, prioritize these stakeholders by relevance and influence. The challenge is to choose criteria to differentiate those stakeholders that have the “highest” stakes or greatest power/influence. Populate the stakeholder analysis matrix template below. Provide a list of your references in APA format. Stakeholder Analysis Matrix
    Stakeholder Assessment Narrative (Week Two)Focus on the following stakeholders to populate the template below titled “Addressing the Issue”:

    1. Drug Manufacturers
    2. Federal Government Medicare Program

    Assess their interests and belief system pertaining to the most promising interventions or commitment to the status-quo. Compare and contrast these two stakeholders to uncover and document the market forces that have led to creating the problem and/or maintaining the status quo. This analysis will reveal the overall market structures at play and guide identification of interventions.
    Stakeholder Assessment NarrativeResources:Stakeholder Analysis Guide WHOssment Narrative for two stakeholders.

George Mason University Week

  1. Business Plan–Final


    At this point in the course, you have completed all the necessary sections of your business plan. Your task in this assignment is to create the final version of your plan. You will include all the previous assignments you have been working on and attach the financials. The key to this assignment is to use the feedback you have received throughout the course to polish your plan to the point that you could confidently show it to investors and potential partners or customers. One new piece you will be including is a 1–2 page executive summary. This assignment consists of two parts:

    1. Your final business plan (an MS Word document).
    2. Your final business plan financials (using the Business Plan Financials Excel Template).

    To successfully complete this assignment, you must attach both documents to the submission area as separate files and then click Submit.

    Reminders and Notes
    • Your company, whether a startup company of your choosing or based on the snack food company scenario, will operate in a 100-mile radius from your home address. Your goal is to reach $1 million in sales by the end of the second year.
    • Be sure to follow the guidelines, whether you chose the snack food company scenario or the company of your choice:

    Part 1: Business Plan—Final

    • The executive summary is a critical aspect of this assignment. Your ability to condense and highlight critical information about your chosen company to investors will determine whether they decide to invest in you and your company or not.
    • Chapter 4, “The Executive Summary,” pages 53–66, provides information about writing the executive summary. You may write either a synopsis or a narrative summary. Pay particular attention to the:
      • Executive Summary Plan Preparation Forms on pages 58–61.
      • Sample Plans on pages 62–66.

    In MS Word, construct a 10–20 page business plan in which you:

    1. Write a 1–2 page executive summary highlighting key aspects of each section of the business plan.
    2. Incorporate feedback to produce a comprehensive business plan for the product or business. Specifically, you will be combining all of the previous assignments and revising them to build your business plan:
      • Week 3 Assignment: Company Overview and SWOT Matrix.
        • Be sure to include all the headings from the assignment.
      • Week 5 Assignment: Marketing Plan and Budget.
        • Be sure to include all the headings from the assignment; the budget part of this assignment will be addressed in Section 2.
      • Week 8 Assignment: Operations, Technology, Management, and Social Responsibility Plan (With Financials).
        • Be sure to include all the headings from this assignment; the financials part of this assignment will be addressed in Part 2.
      • The written section of the financials from the Week 8 discussion thread.
        • Be sure to include any financial information that will help to convince the investors.

    Format your assignment according to these requirements:

    • This course requires the use of Strayer Writing Standards (SWS). For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course.
    • Typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
    • You must include headings in your paper for each major topic.
    • Include a cover page containing the assignment title, your name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.
    • Include a source list page. All sources used must be listed in the source list page and have a corresponding in-text citation. Citations and references must follow SWS format. The source list page is not included in the required page length.
      • There is no minimum requirement for the number of resources used in this assignment.

    Part 2: Business Plan Financials—Final

    Using the Business Plan Financials Excel Template, incorporate feedback from previous submissions to produce a comprehensive set of business plan financials the business’s first two years.

    • Be sure to refer to the appropriate guidelines for valuable information about how to complete the business plan financials section of your assignment:
    • Specifically, you will want review and make sure you’ve thoroughly incorporated feedback you received from:
      • Weeks 7 and 8 discussion threads.
      • Part 2 of the Operations, Technology, Management and Organization, and Social Responsibility Plan (With Financials).

    Learning Outcomes

    The specific course learning outcome associated with this assignment is:

    • Construct a business plan with an executive summary that justifies a clear concept, a management structure, a market need, competitive advantages, and financial projections.

George Mason University Week

This week’s discussion is worth 56 points.

This Week’s Discussion Post

For this week’s discussion, please respond to the following:

  1. Complete the Marketing Vehicles Table, identifying the marketing vehicles you will use to reach your customers.
    • Be sure to include the cost of each marketing vehicle.
    • Add any additional notes under the table.
    • Delete the italicized examples.
Marketing Vehicles Table
Marketing Vehicle Frequency Cost/Month

Example 1

Social Media: Facebook and Instagram

2–3 times per week $600 per month

Example 2

TV Stations: Local Station, WTC

1 time per week $1,000 per month

Example 3

Free Samples

2 events $500 per month
  1. Copy and paste the Marketing Vehicles Table into the discussion area.
  2. Complete the Setup worksheet in the Business Plan Financials Excel Template according to the instructions in the guidelines.
  3. Input the marketing vehicles’ costs into the appropriate areas of the Marketing Budget worksheet in the Business Plan Financials Excel Template.
  4. Attach the entire Business Plan Financials Excel Template to the discussion thread before clicking Submit.

Post at least one substantive comment to another student’s post.


Important notes:

1. Complete the table in Word and then copy from there and paste it in the discussion window.

2. DO NOT attach the Word document to the discussion window. Only the Excel will be attached.

3. With your response, include a brief description of your company: name, what business you are in, and the products or services you offer for sale.

George Mason University Week

Reflection Attachment

You have learned a great deal this term! You can now bring so much more to the table as a strategic manager. With the knowledge you’ve gained over the last eleven weeks, you’re also better prepared to contribute to the overall success of your team, project, or business.

This Week’s Discussion Post

For this week’s discussion, please respond to the following:

  • What have you learned in this course and program?
  • What would you have liked to learn in this class or program that was not covered?
  • Share three strengths you’ve acquired or existing skills in which you’ve become more proficient during this course.

 Reflection is important for growth 


As Peter Drucker said: “Follow effective action with quiet reflection. From the quiet reflection, will come even more effective action.”

Reflection allows the brain to sort through all the beliefs, actions, and meanings, and learn from past outcomes.

Research shows that employees who reflected 15 min at the end of each day performed 23 % better after 10 days than the ones who did not.

Check out this interesting article on this topic: 

  • I have learned how complex it can be to run a business. It is really a thought-provoking process. There are things that the company might need that is just not in the budget that the company has to go without. When running a business, it is important to understand the financial aspect because that place a major roll. The finances have to be right in order for the company to be successful.
  • I would like to learn the formulas that were used in the spread and how to make a spread sheet like the one used in this class. I truly believe the formulas in that spreadsheet could help me in my everyday life or even in my career, because I work in finance. In finance and in many other industries a detailed understanding of excel formulas will take you far.
  • Strengths
  • Critical Thinking
  • Research
  • Time Management 

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