ENGL 302 Iowa State Universit

Positive-Informative Message

100 points

Learning Objectives

  • Use your research and understanding of an organization in order to develop an effective positive-informative message.
  • Choose a strategic approach for a positive-informative message based on its target audience.
  • Demonstrate effective goodwill, positive emphasis, and you-attitude in a positive-informative message.

Purpose and Description

This assignment will allow you to practice the application of audience analysis and positive emphasis while composing an effective informative message (clear, concise, complete, and correct).

For this assignment, you will use your selected company/audience from the audience profile assignment to compose a positive, informative message in email format.

You will have creative license to create details like names and dates for your message, but please follow the scenario closely.

Communication Scenario

It is vital in the world of business and professional communication to be transparent, both internally and externally. This transparency includes sharing positive messages of your ongoing projects with superiors.

You have just secured a significant contract with a large company (you may choose the company). You will need to effectively communicate this development to your superior via email. You must convey that there will be an entire team at your company dedicated to the successful integration of this account into your company’s culture.

You will need to ensure that your message is professional and that it accomplishes the following:

  • Utilizes the audience focus addressed in the audience profile assignment.
  • Informs your superior of the positive news/the most important information.
  • Gives background, details, and clarification of what it will mean for your company.
  • Presents all information with a positive emphasis.
  • Explains benefits.
  • Uses a goodwill ending: positive, personal, and forward-looking.

Your email should also include an informative and positive subject line, a clear and concise organizational pattern (see Ch. 9), and end with an electronic signature.


  • Primary: Your superior

Assignment Components & Expectations

  • Utilize your research from the audience profile to identify the primary audience.
  • Demonstrate awareness of audiences other than the primary.
  • Include all information needed by the audience.
  • Analyze and apply audience benefits, including audiences other than the primary.
  • Use of positive emphasis, goodwill, and you-attitude.
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