Purpose of Assignment
The purpose of this assignment is to give students the opportunity to demonstrate knowledge and skills acquired in human resource evaluation. The project will incorporate multiple parts in order to develop a final presentation. First was the situational analysis, now benchmarking and summarizing best practices will set the groundwork for the project. At least five sources should be reviewed associated to the project focus. The report should be approximately two pages, plus a reference page.
- Human Resource Expertise
- Critical Evaluation
- Communicative Fluency
Program Learning Outcomes
Human Resource Expertise – Incorporate human resource theory, skill development, and best practices to assess the role of human resource management in supporting an organization’s human capital and business strategy by influencing and the attitudes and behaviors of employees and other workforce stakeholders.
Critical Evaluation – Evaluate and interpret metrics that indicate the key drivers of human resource processes and make fact-based talent management decisions and recommendations.
Communicative Fluency – Demonstrating professional oral and written communication proficiency by crafting and delivering credible messages to target audiences.
Benchmarking – Best Practices Analysis
Building from the Situational Analysis with more in-depth research associated to the project pain points or challenges. Articulate the current process, baseline. Then, offer 2-3 examples of a strategy from a similar organization or competitor, developing benchmarking analysis. Building off this information, seek further data points from reliable and valid resources. Research analysis should strengthen your understanding of the situation and promote brainstorming for future recommendations. Consider applying basic triangulation techniques.
If an article cannot be found in Google Scholar, consider it a “public” resource. A public resource is one that has not been validated through a scholarly peer-reviewed process or research demonstrating data collection and analysis. You may still use the public resource as long as you have triangulated the content. Triangulate is a qualitative research method strengthening the validity of a statement being articulated. Gather at least three different resources related to the similar topic, then synthesize concepts into overarching points. The following is a sample of triangulation based off three public resources:
- *13 Effective Techniques For Writing Catchier, More Memorable Copy – Forbes http://www.forbes.com/sites/forbescommunicationscouncil/2019/10/21/13-effective-techniques-for-writing-catchier-more-memorable-copy/ (Links to an external site.)
- *15 Tips for Writing Killer Sales Copy https://www.entrepreneur.com/article/306961 (Links to an external site.)
- Social Media Copywriting: How to Compose Text for 5 Different Channels [Bookmarkable] https://blog.hubspot.com/marketing/social-media-copywriting (Links to an external site.)
After evaluating the resources, the statement below illustrates how to synthesize, by highlighting two key points and applying triangulation.
Based on notable business websites, there are several opportunities to improve social media copy ranging from being descriptive to keeping it simple; ultimately it depends on the media platform and your value proposition (Forbes, 2019; Entrepreneur, 2018; Hubspot, 2017).
Keep in mind, the aspects of the Situational Analysis and Benchmarking will be incorporated in the Final Presentation. Think about how visuals might synthesize key elements or offer comparisons. Depending on the size of a table, image, or other visual, it might be best in an appendix and references in the body of the report. Follow APA requirements for proper labeling of visuals and citations.
【textbook and course materials attached】
【project based on St. Mark project, realavated materials attached】