Community College of Denver G

This assignment may take time but it is pretty simple. Make a journal for a graphic design history class in an online formatted project. There are different eras in history that had different types of art coming from each one. For this assignment there is about 26 different eras listed and you need to create a small page for each. Fear not, you just need to collect a series of pictures for each era and compile them into nice pages. You will also copy and paste the words that describe the era from the directions i give you, and find a few artists names to add to each era’s page. Thats pretty much it, but you also have to make a cover and bibliography for it. I will include all of the exact instructions, with screenshots of the examples for you to use.

Students should design the front and back cover of their journal to a size of 8 tall by 16 wide.

Your bibliography must include a list of all the sources you used during the semester to create your spreads. The visual and title is up to you but it should be appropriate to graphic design history and you will be evaluated for concept and execution.

Remember good design wraps around so designs that wrap from front to back can be very effective.

Perhaps you want to come up with a clever title for your book and select appropriate imagery.

Remember when designing the cover that the front side would be on the right and the back cover would be on the left.

Your bibliography must include a list of all the sources you used during the semester to create your spreads.

When designing the bibliography try to pull in some elements from the cover such as color or backgrounds. This will help these two components dialogue with each other and create unity within your design.

Shorten ALL of your links to edit out http://www at the start of a link and at the end after .com or .net as this will look better and fit in your layouts.

Example: 32452567

should be shortened to

If you used the same website for more than one image list it only one time under each style heading. Don’t list the same link multiple times under one heading.

IMPORTANT: Keep a running list as you are designing to avoid having to find sources at the end of our class.

The format for your bibliography should list the styles covered in order and sources for all your imagery and research. This bibliography will most likely require several pages to credit all your sources.


Victorian Era

The major project will be to create a journal documenting the design movements covered this semester focusing on style characteristics of each epoch. You will submit your final journal as a combined Adobe acrobat .pdf file. You must combine files and send it only as a .pdf file to make sure I can view your design and fonts accurately. COPY THE LISTING IN THE STYLE GUIDE BELOW for style characteristics that correspond to each style. Do not make up or attempt to determine the characteristics of each style. Copy and paste.

These spreads must include:

A. Name of style


C. List three to four key artists

D. At least 3 different images from that style

The final product will be digital spreads highlighting the epochs of design history. Your work could later be output and wire bound to make a handmade book that will be a valued component of your portfolio.

Format: Individual pages are 8 by 8 square and spreads 8 by 16. *

Note: when you see the word AND in the list that follows of spreads it designates the break between the left page and right page of a spread. Please place your spreads in this exact order.

Spreads [a spread is two pages side by side]

1. Victorian Era AND Arts and Crafts

2. Ukiyo-e AND Art Nouveau

3. Vienna Secession AND Cubism

4. Futurism Poetry AND Futurism Graphic Works

5. Dada AND Expressionism

6. Surrealism AND Photography and the Modern Movement

7. Plakatstil AND Art Deco

8. Suprematism/Constructivism AND De Stijl

9. Bauhaus AND the New Typography

10. Modern Movement in America AND International Typographic Style

11. New York School AND Corporate Identity & Visual Systems

12. Conceptual Image AND Digital Revolution

13. Postmodern Design [Deconstruction/New Wave & Retro/vernacular]

How to create a multiple page document for your journal When creating your journal you should make a multi-page document that will contain your 13 graphic design history journal digital spreads. If you don’t know how to do this click on Modules: Tutorials as we have provided links there to show you how. If you create individual spread files you will eventually need to combine all your files at the end. Combined files is required for grading as it is too time consuming to have to open each individual spread and I will return them to you for merging. If you need help to get started it makes great sense to connect with our lab techs Eugene Brown and Norman Ramos. Their contact information is in your syllabus and they can help you set up your files correctly at the start.

The style characteristics from this style guide should be used in the appropriate spreads. I suggest you copy and paste them directly from this list to avoid any spelling errors.


Victorian Era


Naturalistic renderings

Decorative type

Lots of ornament


Arts and Crafts

Stylized natural forms leaves, flowers

Horror vacui crowding of design elements in the field

Historicism use of past styles, especially medieval figures

Private press movement books


Floating objects in a floating world

Sense that we are frozen in time

Japanese themes such as geisha girls/

kabuki theatre/nature: result of isolationism


Art Nouveau

Stylized natural forms flowers, birds

Whiplash curve bimorphic lines, curvilinear

Exotic females removed from

contemporary time and place

Vienna Secession

Elongated figures and typography

Tall, thin compositions

Hand-drawn, stylized type

Rose motif

Can resemble a stained glass window


Monochromatic palette analytical cubism

Faceting of surfaces

Geometric shapes

Simultaneity the subject is viewed from

several angles at once, the subject remains

stationary and the viewer moves

Futurism poetry

Free typography

Onomatopoeia use of words

whose sounds suggests a sense/emotion


In graphic works, letters suggest sounds

from different sources heard at once

In figurative works, the viewer remains

stationary and the subject moves,

the subject is represented

in multiple positions at once

Futurism graphic works

Geometric patterns

Onomatopoeia use of words

whose sounds suggests a sense/emotion

Machine aesthetic automatons,

or elements suggesting industry


Ready made materials


Absurdity, humor & social criticism


Bold contour drawing


Deep sense of social crisis

Empathy for the poor

Thick paint

Exaggerated distorted color,

drawing and proportions


Dream imagery

Personal symbolism

Illogical juxtapositions of elements

Photography and the Modern Movement

Concern for point, line, plane,

shape and texture

Multiple exposures, pure form and distortion

Solarization and experimental techniques


Name of product

Flat background color

Dominant stylized image

Art Deco

Zig-zag line

Geometric shapes

Machine aesthetic streamline, converging lines

Eclecticism, international motifs

Assyrian, American Indian, Greek



Pure colors

Basic geometric shapes

Lettering looks Soviet influenced

Often uses red and black

on beige colored background


Geometric shapes


Diagonal lines

Lettering looks Soviet influenced

Often uses red and black

on a beige colored background

De Stijl


Primary colors with neutrals black, white and gray

Perpendicular lines


Sans serif asymmetrical type-New Typography

Deliver message and communicate

Function not decoration

Purity, clarity, simplicity

New approaches to photography

Extreme scale contrasts bird’s eye/worm’s eye


New Typography

Asymmetrical, flush left ragged right

Priority assigned to text based on weight and size

Purpose of communication is to

function not decorate

Type used in simple form without embellishment

Rules should be used for emphasis

Modern Movement in America

Bauhaus influence

American content

WPA typography for social programs

The International Typographic Style


Flush left/ragged right layouts

Sans serif letters with bold words for emphasis

Reductive, objectivity, no superfluous decoration

Grid systems

New York School

Uniquely American approach

with origins in European modernism

Playful, visually dynamic and unexpected

Analyze communications content-reduce to symbolic essence

Use of shape

Asymmetrical balance

Corporate identity & Visual Systems

Logotypes and identities

Pictograph signage for

Olympics and transportation

Conceptual Image

Narrative information communicated

with ideas and concepts

Familiar in an unfamiliar setting

Scale changes, substitution,

visual puns and play

Digital Revolution

Computer generated imagery

Internet, interactive design

and worldwide web

Postmodern Design


Broke with international typographic style communications


Communicated emotional qualities

with expressive typography


Uses computers to generate

layouts and typography

New Wave

Stair stepped rules

Some evidence of grid

underlying organization

Layering, overlapping simultaneity


Eclectic modernist European design

of the first half of century

Disrespect for proper rules of typography

placed in new ways

Kinky mannered type of 20s/30s

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