Write a four to five (4-5) page paper in which you:
- Revise your executive summary from Assignment 1, based on feedback from your instructor.
- Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
- Develop a marketing strategy for your product and determine an appropriate time table for execution of the plan (e.g., phase 1, phase 2, etc.). Provide a rationale for your response.
- Develop a positioning statement which should include, at a minimum, a benefit, user, competitive, or innovative statement about your product. Provide a rationale for your time frame for execution of your positioning statement.
- Examine the relevant marketing science of customer behavior for your product.
- Develop your companyâ€™s mission statement and company introduction.
- Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- My product is Red Gold ketchup