Examine the five mission statements by completing Learning Exercise B on p. 59 in your text. Using the “Characteristics of a Mission Statement” identified in Table 3, identify (1) what you believe is the best of the five mission statements and (2) the one you find most inspiring and why.
David, F. (2014). Strategic management concepts (custom ed.). Pearson-Prentice Hall Custom: Upper
Saddle River, N.J.
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