Business policy project Google Inc (2010)

How to analyse a case :

 

Case studies offer descriptions and data of situations, from which you have to:

 

 

Step 1. 

 

Write the introduction to the case study analysis, which outlines the situation, the key issues, why these have arisen and require action.

 

Step 2: Identify the core problem and analyse the issues underlying the problem (s)

Step 3: What are the present marketing strategies of the company

 

Step 4: Write about the future direction (guidance) of the company.

 

Step 5:  Do the Swot analysis

 

Step 6: Who are the major competitors of the company. What are the company’s competitive strategies to outsmart the competitors?

 

Step 7:  Is the company financially doing well? Justify your answer.

 

Step 8.  Summarise the main findings

 

 

Step 9: write your recommendation in line with your analysis

 

http://www.kvimis.co.in/sites/kvimis.co.in/files/ebook_attachments/Thomas%20L.%20Wheelen,%20Strategic%20Management.pdf#page567

 

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