Consumer Comm & Sales

Conduct an Internet search, or use the online library to research a company that has an image that was damaged by negative publicity or a particular event.

  • Write a paper of approximately 750 words that includes the following:


    • Describe the company and the negative event that triggered the company’s need to use damage-control strategies.
    • Discuss the strategies the company used.
    • Evaluate the effectiveness of these strategies.
    • Discuss other strategies the company might have used.


  • Include two to four sources, which may consist of readings from the University Library, your text, other selections, and your own experiences.
  • Format your paper using West Writing Style Handbook guidelines.
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