Conduct an Internet search, or use the online library to research a company that has an image that was damaged by negative publicity or a particular event.
- Write a paper of approximately 750 words that includes the following:
- Describe the company and the negative event that triggered the company’s need to use damage-control strategies.
- Discuss the strategies the company used.
- Evaluate the effectiveness of these strategies.
- Discuss other strategies the company might have used.
- Include two to four sources, which may consist of readings from the University Library, your text, other selections, and your own experiences.
- Format your paper using West Writing Style Handbook guidelines.