Discussion – Purchasing Behavior

I’m trying to study for my Marketing course and I need some help to understand this question.

Minimum 500 words Discuss

Discuss the ways in which business to business buying behavior differs from consumer purchasing. Consider in your discussion the purchasing decision as well and ways to measure customer satisfaction and loyalty.

NOTE: the instructor is using a plagiarism checker that will show the plagiarized material no matter how good you re-word the material used. Please make sure you use your own words. use in-text citation if you use a source as a reference and list the reference you use.

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