SWOT Analysis Tool

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SWOT Analysis

  • Objective: Learn and apply the SWOT tool: (strengths, weaknesses, opportunities, threats) to organize and communicate key strategic issues for a firm.
  • See textbook chapter 6 (See textbook name below)
  • Also, see the Situation Analysis file on the attachments.
  • See examples provided on the attachments
  • Submit a written analysis: ppt and word file approximately 2-3 single spaced pages. Bullet point and tabular formats must be added
  • In the ppt you must have:
    • Brief Company/Industry Overview(my industry is Beverages; such as Coca-Cola, PepsiCo, etc.) nun Alcoholic Beverages
    • SWOT Analysis
      • Strengths
      • Weaknesses
      • Opportunities
      • Threats
  • Key Take-Away’s
  • References pageto cite all the information and pictures that used in ppt.
  • Finally, each slid in ppt must include detailed notes about the point provided in the slide.


  • Strategic Management: Planning for Domestic & Global Competition, 2015, by John A. Pearce, II, and Richard B. Robinson, Jr, Irwin/McGraw-Hill, 14th ed.
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