Need help with my Marketing question – I’m studying for my class.
The Brand is going to be about Patagonia.
1. Provide a brief history of the company’s evolution and development.
2. What does the overall corporation (that owns your brand) do? What is the corporation’s mission? Do its objectives and strategies fit well with its skills and resources?
3. How is the company performing financially? How has the company’s stock been performing recently?
4. Initiate your SWOT analysis of your brand. ( this needs to be very detailed about the brand)