Can you help me understand this Business question?
The Case Study for units 9 & 10 is “MacEwan Goes Global: Internationalization at a Canadian School of Business”
- How can Dean Elford define “internationalization” for her college and, more specifically, the School of Business?
- Conduct a PEST analysis and a SWOT analysis for the School of Business’s internationalization.
- Develop three strategic goals for the College and School of Business.
- What metrics should the College and School of Business use to measure its performance.