critical analysis on the innovation management of brand, product or service of a company which is well-known to you

I don’t understand this Management question and need help to study.

The assignment should be between 2000 and 2500 words.


It is expected that your essay will be presented in a professional standard.It MUST:

be word processed or typed in Cambria or Times New Roman, font size 12;

have 1.5 line spacing and include 2 cm margins on ALL sides;

be justified to the left-hand and right-hand margins;

contain contents page and page numbers;

have the word count on the title page;

Assessment criteria:

The assignment must be up to 2500 words. The exact word count should be stated on the title page of your work.

Marks for each assessment criterion will be awarded with reference to the standard Cardiff Met/VUM marking criteria.

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