-Are they using plain language in their tweets -Is that message clear -How they are keeping people engage -Is that information interesting -is that information compelling – why people visiting their profile again and again. – anylize and explain – no scre

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Case Assignment 2: Analyzing Tweets


Select a company or a celebrity you like to follow on Twitter and analyze their tweets from the past several days.

Focus on their language and style strategies and how they keep their content compelling while also keeping it concise.

Your Assignment

Write a 500-word (maximum) memo to your instructor presenting your findings.

Do not insert screenshots of tweets. Explain and analyse in your own words.


  • Due no later than 4:00 PM on Thursday, February 13, 2020
  • Submit assignment via Moodle
  • Present the memo in a format or style of your choice.
  • Must have a title page with assignment name, course number and name, student name, instructor’s name and date.
  • Must have a references page (APA format).
  • Counts towards 10% of your total mark.

ASSESSMENT CRITERIA (See Assessment Rubric)

  • Introduction – 5 pts.
  • Content (language, style, compelling) & Organization – 5 pts.
  • Format & Design – 5 pts.
  • Conclusion – 5 pts.
  • Grammar, Spelling & Mechanics – 5pts.
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