Assume you are a chief administrator of a health care organization. You are having a meeting with the Board in two weeks. In preparation for the meeting, you reviewed the current strategic positioning of your organization and the marketing plan. Select a health care Website for this assignment.
Write a two to three (2-3) page paper in which you:
- Describe the Website and state why you selected this specific organization.
- Using the Product / Market Opportunity matrix model, create a matrix for this organization based on the information available and any other supporting documentation you can find on this organization.
- Consider the segmentation used for the matrix you created, assess the viability of marketing to another segment.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
- Describe the marketing research process and market segmentation strategies.
- Identify the alternative components of the promotional mix and their respective values.
- Use technology and information resources to research issues in health services strategic marketing.
- Write clearly and concisely about health services strategic marketing using proper writing mechanics.