Neuromarketing

According to Roger Dooley, author of a neuromarketing blog, neuromarketing is “any use of brain science in marketing.” Two items for discussion: One argument against the use of neuromarketing is that the information obtained can then be used to spread more effective political propaganda and manipulate consumers into purchasing items that may be harmful. How do you feel about this?

Marketers such as Roger Dooley believe that understanding and predicting how and why a consumer chooses to buy a product will enable companies to provide consumers with what they want. Some consumer groups believe that this information can lead to invasions of privacy and consumer manipulation. What’s your take?

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