250 word essay question. Due wednesday 03/13
From the readings how could culture influence a product design? What has been learned from the various readings, and state how they can effect designing and commercializing a product in another country?
(copy and past to open in new window)
Going Global: A Case Study of Rhetorical Invention, Packaging, Delivery, and Feedback Collection,” Melton, IEEE Transaction, pages 229-242. <http://vizedhtmlcontent.next.ecollege.com/CurrentCourse/Reading/Lego_Turkey.pdf>
“Cultural Values and Argumentative Orientations for Chinese People in Taiwan, Hong Kong, and Mainland China,” Yeh and Chen, Jandt: pages 51-64
http://www.huffingtonpost.com/2013/01/24/ikea-transgender-ad-thailand-offends-group-video_n_2540884.html <Click Here for IKEA_Transgender pdf>.
http://www.huffingtonpost.ca/2012/10/01/ikea-saudi-catalogue-women_n_1928777.html [at the end of the online article there is a wonderful Huffingtonpost slide show called “products losts in translation.”
Jandt, Fred E. (editor) Intercultural Communication: A Global Reader. Thousand Oaks, CA: Sage. 2004
“Nike’s Communication with Black Audiences,” Armstrong, Jandt pages 264-278